It’s no secret that we are big fans of persistence here at Persistence PR (is that redundant?) So we’ve created what we believe to be the first ever Persistence PR Hall of Fame (PPHOF). Just like Babe Ruth, Ty Cobb, Walter Johnson, Honus Wagner and Christy Mathewson were the first ever inductees of the MLB […]
While he has since apologized and taken down a social media post that trivialized the deadly floods in the Houston area and much of Texas and Oklahoma, Colin Kaepernick’s remarks reminded me of that old PR maxim that I have tried to follow and certainly have advised clients to be reminded of the same. In […]
Over the course of my career I’ve had the opportunity to work with some amazing multi-national Fortune 100/500 companies. It was a great experience being on the American Express team that helped raise funds to restore the Statue of Liberty and Ellis Island; introduce new models for Ford, Chrysler and Jeep as well as new […]
Regardless of the profession as soon as you get up in years there’s always some member of a younger generation ready to label you a “dinosaur.” Well, I prefer to refer to myself and others of my ilk more as “silverbacks.” If you are unfamiliar with the term a silverback is a senior male gorilla […]
Several years ago a member of the media gave me what I consider a great compliment. He/she (I can’t remember exactly who it was) said “I was persistent to the point of not being obnoxious.” Persistence has always been a mantra in my professional career and recently cemented that position with the launching of Persistence […]
Despite its status as a significant marketing tool, many people still don’t understand how the public relations process works. For those less informed, I like to use the analogy of pushing a large rock up a hill. Obviously, this is no easy task; a minor stumble and you find yourself back at square one. However, […]