Regardless of the profession as soon as you get up in years there’s always some member of a younger generation ready to label you a “dinosaur.”  Well, I prefer to refer to myself and others of my ilk more as “silverbacks.” If you are unfamiliar with the term a silverback is a senior male gorilla […]

Several years ago a member of the media gave me what I consider a great compliment. He/she (I can’t remember exactly who it was) said “I was persistent to the point of not being obnoxious.” Persistence has always been a mantra in my professional career and recently cemented that position with the launching of Persistence […]

Despite its status as a significant marketing tool, many people still don’t understand how the public relations process works.  For those less informed, I like to use the analogy of pushing a large rock up a hill.  Obviously, this is no easy task; a minor stumble and you find yourself back at square one.  However, […]